The word "meme" was introduced by Richard Dawkins in his book, the selfish gene in 1976.
A meme is an idea that spreads, like a virus, through a population which can change the way we think about things, An example of a meme might be that you can do all your Christmas shopping without leaving your house, unthinkable a few years ago, but the idea has now spread and in a few years many many more people will feel safe and confident doing their shopping online.
So what's my meme?
Real change is a adaptive process over time, it's neither impossible nor transformational, but evolutionary.
For coaches this means we should be encouraging small but significant changes rather than trying to change the world, in terms of managing expectations we should not be promising revolution, but rather helping people to move towards what they want a step at a time, change can only really occur when we get momentum, not the pretendy enthusiasm which follows a motivational event, but real momentum built on concrete personal evidence.
I badly ned to find simpler language to get this across, but that's basically the idea I want to propogate.
